Group Sales Manager

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Group Sales Manager

Full Time

Job Description

The Group Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in his/her market segment. The Group Sales Manager will also solicit new accounts, nurture and grow existing client relationships/business and consistently up-selling to meet or exceed set sales goals. The GSM will lead a team and ensure that they all meet their sales targets.

Responsibilities and essential job functions include but are not limited to the following:


  • Direct the activities of the hotel sales team, providing the leadership and motivation necessary to implement effective sales and marketing
  • Manage pre-opening critical path and develop market plans
  • Responsible for recruiting and identifying candidates for sales managerial positions
  • Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations
  • Develop and manage the departmental budget and monitor sales activities/performance to ensure sales meet or exceed established profit plan and to accurately report variances/projections to management
  • Attend weekly departmental and hotel staff meetings to facilitate good communication within the hotel
  • Generate reports as required to measure business generated by the sales department
  • Regularly work files for potential groups to generate repeat business for the hotel
  • Direct coordination of cross-selling, joint marketing initiatives and other hotel/brand synergies to maximize exposure and profitability including agency contact, media planning and hotel
  • Initiate and follow up on leads
  • Actively participates in the sales process via customer meetings, entertainment and attendance at client and other relevant industry events
  • Monitor plans’ effectiveness and introduce changes in response to the marketplace, including setting targets, planning and scheduling work and performance indicators that are typically productivity and efficiency measures
  • Reporting back to the C-suite level


  • Bachelor’s degree; four to seven years’ experience. Preferably in pre-opening in high end resort
  • Excellent organizational and leadership skills
  • Experience in four- and five-star properties
  • Experience in wellness health spa and resort preferred
  • Strong knowledge/experience of the diverse South Florida market

Teamwork Skills

  • Maintain effective communication, both written and verbal
  • Be an enthusiastic, helpful and positive member of the team
  • Leadership and management skills
  • Cooperation and collaboration
  • Financial skills including budgeting, forecasting, and justifying
  • May attend bridal shows and other events
  • Work in conjunction with accounting to maintain and minimize levels of account receivables
  • Ensures all guests are being treated in an efficient and courteous manner and that all standards are being applied

Physical Demands

  • Most work tasks are performed indoors, temperature is moderate and controlled by hotel environmental systems
  • Must be able to stand or sit for extended period
  • Must be able to bend, stoop, squat, and stretch to fulfill cleaning and filing tasks
  • Must be able to lift to 20 lbs. on a regular and continuing basis
  • Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity
  • Requires manual dexterity to use and operate all necessary equipment
  • Must have finger dexterity to be able to operate office equipment such as computers, printers, 10-key adding machine or calculator, electric typewriter, multi-line touch tone phone, filing cabinets, fax machines, photocopiers, dolly and other office equipment as needed
  • Position requires outside sales calls, driving to and from business contacts
  • Long hours sometimes required

Apply Online

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