Director of Resort and Wellness Sales

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Director of Resort and Wellness Sales

Full Time

Development and implementation of the total wellness sales effort of the hotel, including securing new accounts, maintaining existing accounts, supervising activities of sales personnel, and executing sales strategies and partner with corporate marketing team to maximize the profitability of the hotel while maintaining customer satisfaction.

The Director of Wellness Sales will lead the development and execution of strategic wellness sales and initiatives for the hotel that maximizes revenues and profitability for the wellness center and hotel.

Responsibilities and essential job functions include but are not limited to the following:

• Direct the activities of the hotel wellness sales team, providing the leadership and motivation necessary to implement effective sales and marketing
• Manage pre-opening critical path and develop market and deployment plans
• Responsible for recruiting and identifying candidates for sales managerial positions
• Develop and maintain relationships with key clients in order to produce group and/or convention business, to include room sales, F&B sales and catering/banquet services
• Develop and manage the departmental budget and monitor sales activities/performance to ensure sales meet or exceed established profit plan and to accurately report variances/projections to management
• Attend weekly departmental and hotel staff meetings to facilitate good communication within the hotel
• Generate reports as required to measure business generated by the sales department
• Regularly work files for potential groups to generate repeat business for the hotel
• Direct coordination of cross-selling, joint marketing initiatives and other hotel/brand synergies to maximize exposure and profitability including agency contact, media planning and hotel communications
• Develop and conduct persuasive verbal sales presentations to prospective clients
• Actively participates in the sales process via customer meetings, entertainment and attendance at client and other relevant industry events
• Monitor plans’ effectiveness and introduce changes in response to the marketplace, including setting targets, planning and scheduling work and performance indicators that are typically productivity and efficiency measures
• Reporting back to the C-suite level

• Bachelor’s degree or five to seven years’ experience in a like-minded role. Preferably in pre-opening at a highend wellness resort
• Excellent organizational and leadership skills
• Experience in four- and five-star properties
• Experience in wellness health spa and resort
• Minimum of five years’ experience in a director level or five to seven years’ experience in a senior selling role
• Strong knowledge/experience of the diverse South Florida market preferred

Teamwork Skills
• Maintain effective communication, both written and verbal
• Be an enthusiastic, helpful and positive member of the team
• Leadership and management skills
• Cooperation and collaboration
• Financial skills including budgeting, forecasting, and justifying
• Work in conjunction with accounting to maintain and minimize levels of account receivables
• Ensures all guests are being treated in an efficient and courteous manner and that all standards are being applied

Physical Demands
• Most work tasks are performed indoors,temperature is moderate and controlled by hotel environmental systems
• Must be able to stand or sit for extended period
• Must be able to bend, stoop, squat, and stretch to fulfill cleaning and filing tasks
• Must be able to lift to 20 lbs. on a regular and continuing basis
• Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity
• Requires manual dexterity to use and operate all necessary equipment
• Must have finger dexterity to be able to operate office equipment such as computers, printers, 10-key adding machine or calculator, electric typewriter, multi-line touch tone phone, filing cabinets, fax machines, photocopiers, dolly and other office equipment as needed
• Position requires outside sales calls, driving to and from business contacts
• Long hours sometimes required

Apply Online

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